Brand Identity

 

A company's brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Due to the competitive market and need to stand out amongst the competition, it became important for every company to establish a corporate identity and to brand their media accordingly. The consistent branding of all media, whether digital or printed must be enforced. From the signature at the end of a mail to the signage outside the offices, all must be according to the chosen logo, colours, fonts, sizes, application, etc. By keeping the branding consistent you start to create an awareness with potential clients and with effective marketing and branding they will in time recognise your brand and or product.


Give us the opportunity to help you create the brand image you want to establish.